Privacy Policy

PRIVACY POLICY

MORE COFFEE PLEASE SHOP (hereinafter referred to as “The Data Controller”), located at Av. Tec. Ind. 103 Office 1, Colonia Santa María la Ribera, Alc. Cuauhtémoc, C.P. 06400 Mexico City, Mexico, with the official website www.morecoffeeplease.shop, is responsible for the use and protection of your personal data. In this regard, and in strict compliance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP, acronym in Spanish)—published in the Official Gazette of the Federation on March 20, 2025—its General Regulations, and the current applicable guidelines issued by the competent supervisory authority (Secretariat of Anticorruption and Good Governance), we inform you of the following:

1. Personal Data to be Collected

To fulfill the purposes described in this privacy notice, we will collect:

Identification data: Full name and date of birth.
Contact data: Email address, phone number, shipping address, and billing address.
Financial/Property data: Credit/debit card information or payment accounts (processed through encrypted payment gateways).
Browsing and digital behavior data: IP address, cookies, consumption habits, and purchasing preferences collected during your interaction with our website.

2. Purposes of Data Processing

The data collected will be used for the following purposes necessary to provide the requested service:

Processing, packaging, and shipping your orders of coffee and related products.
Issuing the corresponding tax invoices.
Providing technical support and customer service.

Secondary purposes:

Sending promotions, newsletters, and exclusive offers.
Personalizing your shopping experience on our website.

3. Use of Artificial Intelligence and Generative Technologies

In compliance with updates and regulations regarding digital economies, algorithms, and generative technologies, The Data Controller transparently informs you of the following:

AI Customer Service Models (Chatbots): Our website and WhatsApp platform implement Generative Artificial Intelligence tools to handle customer service chat interactions. The free-form text inquiries you submit may be processed to understand context and provide immediate automated responses. We guarantee that these language models do not link your identity or permanently store your sensitive data within the algorithm’s training matrix without your prior consent.
Automated Profiling and Recommendations: We utilize machine learning algorithmic systems to analyze your coffee purchase history and browsing behavior. This is done solely to predict your preferences and suggest personalized grain varieties or roast levels.
Right to Object to Automated Decisions: You hold the human and legal right not to be subject to a decision based solely on the automated processing of your data. If you believe that the system’s suggestions or filters affect or discriminate against your purchasing rights, you may request human intervention from our management to review your case.

4. Security and Safeguarding Mechanisms

In accordance with the requirements of current legislation, The Data Controller has adopted rigorous technical, administrative, and physical security measures to safeguard your data against loss, unauthorized access, or massive data breaches. These measures include SSL/TLS encryption protocols and the isolation of data repositories that feed the AI systems.

5. Means to Exercise ARCO Rights

You have the right to know what personal data we hold about you, what we use it for, and the conditions under which we handle it (Access). Likewise, it is your right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); to have it removed from our records or databases when you consider it is not being used properly (Cancellation); and to object to the use of your personal data for specific purposes, including AI algorithmic profiling (Opposition).

To exercise any of your ARCO rights, you must submit the respective request via email to our management at morecoffeepleaseshop@gmail.com, which will respond within the timeframes established by Mexican federal regulations.

6. Consent

By checking the box “I accept the Terms and Privacy Policies” present on our registration forms and checkout gateways, you grant your express and informed consent for The Data Controller to process your personal data in accordance with the terms and digital tools (including AI) outlined in this document.

7. Cookie and Purchase Tracking Policy

This website uses cookies, web beacons, and digital tracking technologies to enable shopping cart functionalities, analyze traffic, and feed automated recommendation algorithms.

Classification of Technologies Used:

Essential Cookies: Necessary to maintain your user session, remember the coffee items added to your cart, and securely process payments. These cannot be deactivated in our systems.
Performance and Analytics Cookies: Collect anonymous information on how users interact with the website (for example, which coffee blends are viewed the most), helping us improve site navigation.
Profiling and Advertising Cookies (AI Training): Record your consumption habits and clicks. This data feeds our machine learning model to display personalized product recommendations on our portal and relevant advertisements on third-party platforms.

Management and Configuration of Preferences:

Upon your first visit, a Cookie Consent Banner will appear. You have the absolute right to:

Accept all cookies for a fully personalized experience.
Selectively reject profiling, analytics, or advertising cookies, keeping only the essential ones required for the website to function.
Configure or modify these preferences at any time by clicking the permanent “Cookie Settings” link located in the footer of our website.

8. Exact Mechanism for Revocation of Consent

You may, at any time, revoke the consent you have granted us for the processing of your personal data, including the exclusion of your data from algorithmic optimization and Generative Artificial Intelligence processes.

Application Procedure:

To initiate the process, you must send a formal request to the email address morecoffeepleaseshop@gmail.com with the subject line “Revocation of Consent,” attaching the following information:

Official Identification: A digital copy of a valid official ID (INE voter card or Passport) to verify the identity of the data owner.
Description of the Request: A clear specification of whether the revocation is total (complete deletion of the customer account and cessation of communications) or partial (e.g., decoupling your data solely from the AI customer service chat or promotional newsletter while keeping the shopping account active).
Registration Data: The email address and phone number associated with the customer account.

Response and Execution Timeframes:

Acknowledgment of Receipt: Our Privacy Committee will confirm receipt of your email within a maximum of 48 business hours.
Resolution and Effectiveness: Within a timeframe not exceeding 20 business days (pursuant to the terms of the LFPDPPP), a resolution will be issued, and the necessary technological updates will be applied to our databases and generative model servers. You will be notified of the completion of your request via the same sender email address.

9. Third-Party Data Transfer Clause (Shipping and Logistics)

The Data Controller guarantees not to sell, rent, or transfer your personal data to third parties for commercial purposes unrelated to the company. However, to strictly fulfill our contractual relationship and complete the physical delivery of your products, specific data transfers will be carried out.

Referral to Logistics and Distribution Providers:

To ship your coffee orders, we will share exclusively your identification and contact data (Name, Delivery Address, Reference Phone Number, and Email Address) with the courier and shipping companies contracted for this purpose (for example: DHL, FedEx, or Estafeta).

Obligations of Third-Party Recipients:

Limited Processing: Logistics service providers operate under the legal framework of “Data Processors” in accordance with Mexican legislation. They are strictly obligated to use your personal data solely and exclusively to complete the delivery route, collect the delivery signature, and report shipping incidents.
Prohibition of Secondary Use: They are forbidden from transferring your data to other subsidiaries or using it for their own commercial prospecting or databases.
Information Security: These companies are aligned with our security policies, ensuring the destruction or isolation of your shipping data once the package has been successfully delivered and the legal deadline for purchase claims has expired.

10. Cookie Consent Banner

We Value Your Privacy and Your Coffee Experience ☕

We use cookies to keep our shop running securely, analyze our traffic, and power our Artificial Intelligence models to suggest the perfect coffee roasts for you.

You can choose your preferences below:

Accept All Cookies: For a fully personalized coffee shopping experience.
Reject Optional: Keep only the essential cookies required to process your shopping cart and secure your payment.

You can update your choices at any time via the “Cookie Settings” link in our footer. Read our full (Privacy Policy).